ABOUT

About MUMU

About

AI system development, cross-border e-commerce, and real-world store operations. From our base in Osaka, we connect Japanese local resources, our team in China, and marketplaces around the world.

OSAKA · 34.69°N / 135.50°E
OUR POSITIONING

Expanding what a business can do, with AI and hands-on operations

MUMU combines AI system development, cross-border EC, physical store operations and community training into one cycle where each part strengthens the others. Our principle: practice first, then turn the experience into systems. From eBay store automation to AI sourcing, RAG support and the daily running of SHUKR — everything we offer has been tested in our own operations first.

OUR VALUES

Our values

Quality
品質

Uncompromising quality that elevates the value of every single thing.

Innovation
革新

Keep updating the conventional wisdom through technology.

Trust
信頼

Sincere work that earns lasting trust.

Challenge
挑戦

Never settle — keep taking on the next possibility.

WHY MUMU

What sets us apart

01
Real store operations in Osaka

Not theory — the day-to-day running of a physical business. The problems we meet on the ground are where our systems begin.

02
A bridge between Japanese goods and our China team

We understand both Japanese sourcing and quality standards and the execution strength of our team in China — and run them as one operation.

03
Proven ability to build AI tools and automation

Sourcing, listing, customer support, operations management — AI systems verified in our own production use, ready to be built for you.

04
A complete loop from content to systems

Content, community, training and system development in one company — supporting the whole journey from learning to implementation.

HISTORY

History

2023.12
Founded MUMU Company Limited in Osaka
2025
Opened the first SHUKR salon and began physical store operations
2026
Launch Your eBay Cross-Border E-commerce Business
2026.06
Launched the Osaka AI × E-commerce Meetup and its online sessions
MESSAGE
Integrating AI with Traditional BusinessExploreNew Opportunities for Development in Japan

Hello everyone. In December 2023, I moved from Chengdu to Osaka and established MUMU. Before coming to Japan, I spent seven years in financial services in China, providing household asset allocation and investment planning to numerous clients. This experience instilled in me a habit of 'data-first, refined operation,' which has become the foundation for every venture I've undertaken since. Arriving in a foreign land, everything had to be explored from scratch. We went through trial and error and took detours, but looking back now, these were all invaluable experiences. In March 2025, our first hair salon, SHUKR, officially opened, allowing me to truly experience the challenges and joys of maintaining real operations in Japan for the first time. In 2026, we recognized the immense potential of cross-border e-commerce and decisively entered this field. In the same year, with the rapid development of global AI, I became even more aware that the integration of AI with our existing businesses presents a rare opportunity.

Having majored in software engineering during university, I rediscovered my passion for the field and began developing AI-powered systems firsthand. This includes an ERP system for e-commerce, a management system for salon stores, and our own official website. We adhere to a principle of internal validation: all external capabilities we offer are first thoroughly tested and proven within our own business operations before being shared. Driven by a desire to collaborate with more like-minded individuals, this year I launched the "Osaka AI E-commerce Exchange" community. Our goal is to bring together outstanding partners from both China and Japan to foster mutual exchange, inspiration, and exploration of new growth opportunities. If you are interested in AI, cross-border e-commerce, or practical business operations, we warmly invite you to connect and join us.

Representative Director Liu Yi
COMPANY INFO

Company Info

Company
ムム株式会社(MUMU Co., Ltd.)
Founded
2023年12月
Representative
劉 兿
Head Office
〒530-0042 大阪市北区天満橋1-4-14 天満橋ビル205
Tel
06-7509-3054
Business
Hair Salon SHUKR · AI System Development · Cross-border E-commerce
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Bring AI and hands-on know-how
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